Background: The client, owner of Morvern Self-Catering Apartment in Tobermory, sought a website revamp and modernization. The client had an existing external booking system on the old website that needed seamless integration into the new design. Dissatisfied with the previous web designer and hosting service, the client wanted to maintain the brand identity while enhancing the website’s aesthetics and functionality.
Objective: Revamp the Morvern Self-Catering Apartment website, incorporating a modern design while preserving the brand identity. Additionally, seamlessly integrate the existing external booking system and enhance the overall user experience.
Process:
- Brand Consistency:
- Analyzed the existing brand elements to ensure consistency in color schemes, fonts, and overall visual identity, preserving the recognizable features of Morvern.
- Modernized Design:
- Created a modern and visually appealing design that aligned with current web design trends, providing a fresh and inviting online experience for potential guests.
- Responsive Layout:
- Implemented a responsive design to ensure optimal viewing and functionality across various devices, catering to users on desktops, tablets, and smartphones.
- Seamless Booking System Integration:
- Worked closely with the external booking system provider to seamlessly integrate the existing booking system into the new website, ensuring a smooth and user-friendly reservation process.
- User-Centric Content:
- Revamped and organized the content to be more user-centric, providing detailed information about Morvern, its amenities, and the surrounding area to assist potential guests in their decision-making process.
- Amenities and Policies:
- Clearly outlined amenities such as central heating and superfast WiFi, along with policies regarding children and pets to set clear expectations for guests.
- Local Area Highlights:
- Included a section highlighting local attractions, activities, and the proximity of Tobermory, encouraging guests to explore the area.
- Engaging Visuals:
- Incorporated high-quality visuals of the apartment, interior spaces, and the scenic surroundings to enhance the visual appeal and provide an accurate representation of the accommodation.
Result: The revamped Morvern Self-Catering Apartment website achieved the following outcomes:
- Modernized Aesthetics:
- The new design successfully modernized the website, providing a fresh and visually appealing interface while maintaining brand consistency.
- Seamless Booking Experience:
- The integration of the external booking system ensured a seamless and efficient reservation process for guests, contributing to a positive user experience.
- Improved User Engagement:
- User-centric content, engaging visuals, and enhanced navigation contributed to increased user engagement, encouraging visitors to explore the website and consider Morvern for their stay.
- Preserved Brand Identity:
- The revamped website preserved the brand identity of Morvern while addressing the client’s dissatisfaction with the previous web designer and hosting service.
Conclusion: The successful revamp of Morvern Self-Catering Apartment’s website not only modernized the online presence but also improved functionality, contributing to a positive experience for potential guests. Ongoing maintenance and updates will ensure the website remains effective and aligned with the client’s goals.
